The aim of this thesis was to find out the impacts of the Internet in tourism and hospitality industries and the advantages and disadvantages of the Internet use in tourism and hospitality. The Internet first became available in Kenya during 1993. Travel comparators such as Expedia, Booking Trip, Trip Advisor or Trivago have grown so has the tourism market online. Rise in social sharing People have always loved sharing photos and videos taken of their travels. Also, Global Distribution Systems via the Internet have provided a new distribution channel for the retail of touristic products and services. For the findings, qualitative and quantitative research approaches were used. For the suppliers the Internet is providing directly information of their customers helping ⦠Today’s travelers go online to research their future travel destinations and accommodations. By curating positive reviews and encouraging social shares, hospitality brands can leverage social media to build positive brand awareness, increase brand loyalty, and display just how much their accommodations and activities have to offer. For an industry that has been resistant to incorporating evolving technology into the mix, travel and tourism is ripe for disruption that will touch on every phase of the customer experience. The evidence suggests that despite the growth of Internet surfing, most people still prefer to buy travel and tourism over the counter. Until some form of standardization occurs, whether by regulation, market maturity, or both, shopping for the best travel deal online will continue to be confusing at minimum. Listening to customers through social media can help your brand create an exceptional experience that is sure to delight your guests. The internet has created a new distribution channel for hospitality and travel products. One of the industries that have been directly affected by the Internet is the Tourism industry. From social sharing sites such as Instagram to crowd-sourced review sites such as TripAdvisor, people are browsing the Internet for travel inspiration and validation from their peers. tourism remains one of the largest and fastest growing global travel markets, new market niches are emerging on a daily basis. Travel research transformedThe most profound effect that social media has had on the tourism industry to date is the democratization of online reviews. The prevalence of social media has disrupted traditional customer service models -- for hotels and travel agencies alike. Impact of the Internet on Tourism ...PASTOR CHRIS Refuse To Be Poor! The authors’ objectives in the research were to find out how the internet usage came to Kenya and penetrated into the big industries like the hotels, travel and tour companies... ================================================================, See full list of Project Topics under your Department. Tourism as a segment of Cultural Tourism and Gamification as a tool for tourist fruition, ... Firstly, I wish to thank Professor Luís Mota Figueira, my thesis advisor, for the support provided from day one of my Higher Education journey. Over 97% of millennials share photos and videos of their travels online, building an influential web of peer-to-peer content that serves to inspire potential guests. Kimpton Hotels and Restaurants used guests’ wedding photos instead of staged, professional photographs to market their wedding venues. (1) Government aircraft travel is a premium mode of travel involving high costs and limi ted resources. Shutterstock. The Internet has become an extremely useful tool for travelers and tourists. The internet is being used by the tourism and hospitality industry to perform six key functions: direct mail marketing, advertising, providing information, distribution and selling services to cus-tomers, relationship marketing and marketing research. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly how the use of the Internet and in particu-lar the World Wide Web (www) will affect established industries. Dec. 15, 2020. Many hotels and resorts have turned to running social contests and campaigns to ensure that they get some credit for their guests’ social activity. Big growth niches such as food tourism, medical tourism and adventure tourism are the driving forces of the special interest tourism sector. In summary, the Internet travel industry is approaching a crossroads. As you might assume, this social media content is tremendously accessible and influential, and it can serve to either put off potential guests or inspire them to book. Tourism is a sector where connectivity and the internet have been discussed as having the potential to have significant impact. This thesis will therefore analyze the positive and negative influences of the internet on the tourism and hospitality sector, using as a case study the tourism industry in the Republic of Kenya. The aim of this study was to find out how by the authors selected hotel and tour compa-nies use the internet for bookings and reservations and how tourists are able to make prior bookings and reservations. The results from the survey indicate that most respondents prefer the In-ternet to telephone bookings. The questionnaires helped the authors to find out what attracts tourists to Kenya and how many tourists make bookings on a daily basis. It discusses several dress... :: Check Project Topics by Department - Click on any of the following departments to download full list of project topics and materials: ... ABSTRACT This research work takes a crucial look at the impact of Radio Broadcast on rural dwellers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand. They can contact their Lead Defense Travel Administrator (LDTA), the DTMO Travel Assistance Center (TAC), submit a help desk ticket through the Ticket Management System, and/or contact their Travel ⦠The research was carried out in Nairobi in various tour companies and one luxurious hotel. The aim of this thesis was to find out the impacts of the The availability of information and ease of self-service booking have forced travel agencies to adapt from a brick-and-mortar model to a more digital one. Questionnaires were used to gather information, which the au-thors analyzed at the end. Most travelers determine their travel plans based on reviews and social media shares, making online customer service a crucial part of building a positive brand reputation. Social media can serve as a social listening tool to find out information about your guests. The tourists are turning in increasing numbers to the internet to help them plan and book their travel. Get heaping discounts to books you love delivered straight to your inbox. Customer service and satisfaction have also been transformed as a result of social media. Poon (1993) suggests that the whole system of information technologies is â¦show more content⦠The Internet is now firmly established as a ⦠http://www.internetworldstats.com/af/ke.htm. See full list of Project Topics under your Department Here! In 2000, there were about 200,000 Internet users in Kenya, with an estimated monthly growth of 300 new subscribers each month. 2.3.2 What are the advantages and disadvantages of the internet use in tourism and hospitality industries in Kenya? As a result, these guests feel entitled to compensation for the positive word-of-mouth marketing that they are doing for a brand. Jerks (trolls) on the internet bully, viruses infect your computer and using the internet ⦠The results show that the selected hotel and tour companies in Kenya operate by using the Internet daily for bookings and reservations. From the way that travelers research potential destinations to the activities that they participate in once they arrive, the new ways that consumers use social media to make purchasing decisions has influenced tourism marketing from start to finish. Commanders at all levels and airlif t authorizing officials shall restrict DON airlift travel based on t he considerations in references (a) and (b) , and shall make every effort to minimi ze Government For the findings, qualitative and quantitative research approaches were used. 2. The study concludes that rivalry has increased dramatically; bargaining power of both buyers (consumers) and ⦠Copyright © 2021 Entrepreneur Media, Inc. All rights reserved. How to increase brand awareness through consistency; Dec. 11, 2020. Blog. If they are reaching out with a complaint, that number rises to almost 75%. While travel agencies may struggle to remain relevant as self-booking options increase, their advantage is that many travelers still prefer the personal touch. But many agencies have shifted their focus from in-person to online experiences as they adapt to new technology and market trends. The effects of Globalization have revolutionized tourism by encouraging people to travel from one place to another. Additionally, customer success representatives should be intentional with their company’s social media interactions. 76 In their majority, existing travel agencies on the Internet offer ⦠It was also found out that domestic and international tourists prefer to use the Internet for their travelling arrangements. Related: 10 Tips Marketers Can Learn From the Travel Industry. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. The theoretical framework of the thesis includes Internet marketing, business-to-business (B2B) internet marketing, business to consumer (B2C) internet marketing, cus-tomer relationship management (CRM) and marketing mix. 74-80. The vast majority of brands have a social media presence that is being used to become aware of and, when necessary, to provide help to unsatisfied or confused customers. According to Austin Kleon "All creative work builds on what came before".... IMPACT OF THE INTERNET ON TOURISM AND HOSPITALITY IN KENYA, INDECENT DRESSING; A SERIOUS ENCROACHMENT ON OUR MORAL VALUES (A CASE STUDY OF MASS COMMUNICATION STUDENTS), IMPACT OF RADIO BROADCAST ON RURAL AREAS/COMMUNITIES (A CASE STUDY OF ERUWA TOWN IN OYO STATE), PHARMACOGNOSTIC AND ANTIBACTERIAL STUDIES OF ACACIA SIEBERIANA VAR WOODII (FABACEAE) STEM BARK, ASSESSING KNOWLEDGE, PRACTICE AND FACTORS INFLUENCING BIRTH PREPAREDNESS AND COMPLICATION READINESS AMONG COUPLES IN SELECTED RURAL COMMUNITIES IN OJI RIVER LOCAL GOVERNMENT AREA OF ENUGU STATE, Article: How to Write a Research Proposal, IMPACT OF ELECTRONIC MEDIA ON THE DEVELOPMENT OF RURAL AREA (RADIO AND TELEVISION) (A CASE STUDY OF NEW-ERUWA), THE INFLUENCE OF MEDIA OWNERSHIP ON PROFESSIONALISM (A STUDY OF NIGERIAN NEWSDIRECT NEWSPAPER), Project Topics and Materials | Download Free Research Projects. Speedy access to information of any kind, relationships with other people around the world, and entertainment are all provided by the internet.Likewise, the disadvantages are just as large. 3 The High Street agency is a tried and tested model, whereas in its short life the Internet has acquired a reputation for supporting fraud. Agents working with millennial travelers should take into account the generation’s preference for “experiences over materials.” Instead of trying to upsell them on flight upgrades and lodging, consider presenting unique experiences guaranteed to create a lasting memory (and to inspire a great Instagram post.) When loyal guests share the easy the redeem perks and benefits offered by a brand’s loyalty programs on social media, other guests see that the benefits are attainable -- and desirable -- and they will be more incentivized to participate. This easy-to-attain, real guest feedback serves to preview the in-person experience that the destination has to offer from a viewpoint other than that of the brand. Most of the international tourists of this survey were from Europe and most of them had visited Kenya before. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. The Internet has changed the way we produce and consume, how we socialize, even how we organize ourselves. What social media has done is to facilitate and expand people’s ability to share travel experiences with a wider audience than ever before. American Airlines and JetBlue are particularly adept at addressing flight issues and providing a human touch to otherwise frustrating experiences. Using our service is LEGAL and IS NOT prohibited by any university/college policies. IPP (INTERNET PAYMENT PLATFORM) PAYMENT STATUS. Internet marketing for tourism industry can help you for better performance as well as can help you to connect with ⦠Integrating social media sharing and posting can be worked into existing tier loyalty programs to encourage brand promotion across social media platforms. "And God is able to make all grace (every favor and earthly blessing) come to you in abundance, so that you may always {and} under all circumstances {and} whatever the need be self-sufficient [possessing enough to require no aid or support and furnished in ⦠The latest estimate of Internet users for Kenya from the international telecommunication union (ITU) is 3,995,500 people, corresponding to a penetration rate of 9.7%. Related: 4 Ways Travel Brands Should Use Instagram to Connect With Millennials. Loyalty programs have become a core piece of the travel business model, and social media has had a massive impact on how hotel loyalty programs are constructed. The Internet first became available in Kenya during 1993. Impact of the Internet on Tourism and Hospitality in Kenya Bachelor's thesis 42 pages, appendices 4 pages October 2013 This thesis gives an insight into the importance of the use of the Internet in tourism and hospitality industries in Kenya. Today, over 50 % of busi-ness travellers book travel services online; this is up 33% from just two years ago. The aim of this study was to find out how the selected hotel and tour companies use the Internet for bookings and reservations and how tourists are able to make prior bookings and reservations. The tourism indus-try, unlike many other industries is a composite of service providers that are grouped with other industries in the national system of accounts. The African Regional Centre for Computing (ARCC), a non govern-mental organization (NGO) based in Nairobi, Kenya, became the first provider of web-based Internet service. Top 10 blogs in 2020 for remote teaching and learning; Dec. 11, 2020 The internet has had a profound effect on the hospitality and travel industries. Due to the appearance of the Internet, there have been some changes in the tourism subjects business and those are the follow- ing: 1. Pitoska, Electra, E-Tourism: The Use of Internet and Information and Communication Technologies in Tourism: The Case of Hotel Units in Peripheral Areas (April 11, 2013). Related: 3 Low-Cost Marketing Strategies To Grow Your Travel Startup. The primary trend is increasing market fragmentation, as the internet, social media, and other tools increasingly allow travelers and the travel trade to tailor Travel comparators have also a huge impact on hotels. Most hotels, rental car companies and hotel chains have set up their own online reservation systems, allowing the guest to book directly online (Kotler et al 2006, 131.). Full Internet access was es-tablished in 1995. The main users of the Internet in Kenya are multinational corporations, international organizations and NGOs. Internet Marketing is one of the essential components to promote tourism business over the globe. The authors’ focus was on hotel and tour companies. 4.2.2 Does your company have a website? The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service. Please visit the Support by Email page for CG Yard Support. Some stakeholders in the travel industry, such as airlines, car rental companies and international hotel chains, have been quick to grasp the potential for marketing and selling their services online (Hudson 2008, 229). 4.2.3 How often do you promote your company? reliability In a two-level channel, travel agents serve as intermediaries, bringing suppliers and consumers together. Productivity is increased, customer satisfaction is improved, and partners receive reservations fast, so they can plan their staffing accordingly. 3 Low-Cost Marketing Strategies To Grow Your Travel Startup, 10 Tips Marketers Can Learn From the Travel Industry, 4 Ways Travel Brands Should Use Instagram to Connect With Millennials, No B.S. Travel Programs > Customer Support Customer Support. Questionnaires were used to gather information, which the authors analyzed in the end. 2.3.1 What are the impacts of the internet on tourism and hospitality industries in Kenya? Many customers understand that the opinions that they share with their individual networks have tremendous influence. Model to a more digital one a result, these guests feel entitled to compensation for the positive word-of-mouth that! Their wedding venues model to a more digital one agenciesSocial media has fundamentally changed world... 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