Investigate trade-sales-promotion methods. When they buy tickets, they collect points and are able to redeem them for free or discounted tickets and other rewards. Which of the following strategies does this best describe? When they buy tickets and go to shows, they collect points and are able to redeem them for free or discounted tickets and other rewards. This is an example of _____. CH1 "The biggest challenge is to focus on one piece [product] at a time and make it the best it can be." CH2 Nederlander introduced the audience rewards program as part of its _____. The partners use the information about the customers for the _____ step of their personal selling … What part of the promotion mix would this activity be categorized under? To which of the following environmental factors does this best relate? Honor the audience. If Huy Fong were to introduce a new milder version of its renowned Sriracha hot chili sauce to satisfy customers who think the current product is too spicy and the original product is kept in the product mix, this would represent a _______. Zappos uses social networking sites such as Twitter to connect to its customers on a more personal level. If you purchased tickets to a cancelled show participating in the Audience Rewards program, please contact your point of purchase with detailed information regarding refund and exchange options. He clearly believes these attributes make his product stand out in a crowded market. These women are the company's _____. Huy Fong uses peppers that are ground within six hours of being picked to ensure their freshness, and David Tran, creator of the sauce, says, "We do the fresh one, the best one, the cheapest one." Not a member yet? Audience Rewards developed relationship with Nederlander Organization other theatre owners to create the loyalty program that spans most Broadway shows. The company’s Audience Rewards program appeals to its major partners because they want to get access to Nederlander's customers. Small implement relationship marketing to deliver long-term value to customers? This exemplifies how social networking sites are useful for _____. Contributing to the community and improving quality of life is an example of the _____ dimension of social responsibility. Customers can become members for free and are entered into the ticketing system. Join today and start earning ShowPoints toward amazing perks like free tickets, exclusive events, unique collectibles, and more. adding a predetermined percentage of the cost to the cost of the product. Both Apple and Samsung were found to have infringed on each other's patents to protect their inventions and were forced to pay fines. For most people, the purchase of a Ford automobile would employ which type of consumer decision making? Nederlander's customers are mostly women in the age group of 30 to 59 years with an annual household income of approximately $200,000. The NEW AudienceRewardsMall.com is the best way to access exclusive savings and earn ShowPoints at over 1,000 of your favorite online stores and retailers. GaGa promotes its products mainly through sampling and demos at different stores and events. Customers earn rewards for each purchase based on a traditional point system. Small clothing because of the company's environment focus. Small. Findings reported from the movements of Agnus were most likely from using: Sensors installed in the home to record movement is considered a: Celia's impact on early intervention success could be determined through: OSHU's approach to placing sensors in homes could be a: Mike Boyle Strength & Conditioning has two locations. Small, "You need to give the customer something that they need." CH5 E-businesses require customers to _____. Local management at the wholesale level is always concerned about retaining what business they have, so they tend to target customers who are already on the high end of the loyalty scale. Zappos encourages informal communication with customers. CH4 Marketers should turn to social media because: it helps build relationship with customers. Tony tried to ensure that the employees at Zappos don't use the term, but the term is ubiquitous. Gab with Cab or say hello with Pinot during our brand new star-studded event! The more that the customer spends in the store, the … Jim King, the CEO of GaGa, realized that the brand name GaGa is more memorable than the product name SherBetter and changed the product's packaging to focus on the word GaGa. A pro-innovation human resource department. Small's operates in a seller's market? The Audience Rewards program also depends on outside relationships with major companies that sponsor the rewards for the program. The rapid growth of Alibaba required consumers to trust in and adopt the new e-commerce site once the infrastructure and products to do so became available. How does Nederlander's Audience Rewards program result in a competitive advantage? Josh Lesnick describes Audience Rewards as being similar to a frequent-flyer program. One of the benefits that the Audience Rewards program provides to customers is that they can redeem their points to participate in special red-carpet events and get outfits from a fashion company to wear to these events. 4 List major criticisms and defenses of promotion. CH4 Zappos endorses the use of Twitter to interact with its customers. "It's more important to focus on great product, great service.". The company's Audience Rewards program appeals to its major partners because they want to get access to Nederlander's customers. Advertising and promotions through the program also offer a less expensive alternative. Justifiability and the motivational power of … It marks the first-ever marketing alliance between the Nederlander Organization , Shubert Organization and Jujamcyn Theaters , as well as the Independent Presenters Network and Broadway Across America . This best relates to which of the following environmental forces? If mio ola swimwear wanted to allocate a portion of its marketing budget for the following year to either sponsoring a local surfing competition for a second year or the placement of more magazine advertisements, which strategic performance evaluation element would be the most helpful? 2. Which of the following can be inferred from this? Join us virtually on Zoom for a conversation with Broadway couple Isaac Cole Powell (West Side Story, Once On This Island) and Wesley Taylor (SpongeBob SquarePants, "Smash").. Before opening additional locations, Mike Boyle may want to consider the ________, or number of potential customers within a unit of land area. A market dominated by 30- to 59-year-old females with a high annual income of … The way that Nederlander's Audience Rewards program works is that patrons and new customers get free membership and are entered into the ticketing system. Small's is not selling its products to the customers, but producing enough clothing to satisfy customer demand. 5 talking about this. a. It marks the first-ever marketing alliance between the Nederlander Organization, Shubert Organization and Jujamcyn Theaters, as well as the Independent Presenters Network and Broadway Across America. Not a member yet? Apart from a grand opening, Frank Pepe also opts for other marketing strategies such as: Frank Pepe follows a unique strategy in which it gives away free pizzas a week prior to the opening of one of its restaurants. 3. CH5 The strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools is known as _____. This forms part of the _____ of the advertisers. Comment on their effectiveness. A threat, because the Nederlander Organization is a major backer, by competes with the other theaters b. According to the video, China had little Internet access prior to 1999 and most Chinese consumers purchased products face to face from small local vendors. Which of the following does this most indicate? CH1 Geoffrey B. Nederlander's customers are mostly women in the age group of 30 to 59 years with an annual household income of approximately $200,000. CH1 Which of the following would be most effective in helping Geoffrey B. What type of targeting is strategy is Boyle's Strength & Conditioning likely using? Retailers represent which type of business market? Josh Lesnia. Customers can become members for free and are entered into the ticketing system. It's free to join! According to Rob Siefker, the CEO of Zappos, Tony Hsieh, does not like the term social media. Zappos has a Facebook page where people can interact. Frank Pepe retains its standard and quality throughout its restaurants by: Frank Pepe promoted its new branch to existing customers by: Sharing the information on its pizza boxes. All transactions at Hubway happen either online or by touching a touchscreen. CH3 Through its involvement with social responsibility, Zappos seeks to: contribute meaningfully to the community and the greater good. In partnership with Broadway Wine Club, by redeeming for this event you'll receive a two-pack of delicious wines to sip during … If Lexus sponsors Restaurant Impossible, Scripps Network Interactive can integrate Lexus into the show and have Restaurant Impossible's host Robert Irvine get in the Lexus car and drive it. CH2 The group of people toward whom Nederlander aims its marketing efforts is known as its _____. CH4 According to Rob Siefker of Zappos, a social media tool is expected to keep customers informed about which of the following? Enhancing user convenience in the existing stations. Save money by redeeming ShowPoints to see the shows you love or, even better, securing unique experiences and merchandise exclusively curated for Audience Rewards members… on Broadway and in multiple cities. Facebook and Twitter are examples of _____. The product variable of the marketing mix. The result: a milestone-based rewards program that was extremely calculated and demand-driven. Which of the following pricing strategies did the company initially use when introducing its eyewear? Use alternatives to lecturing. This illustrates. Sean Free, the vice president of Sales and Ticketing at Nederlander, mentions that organizations are focusing on retargeting efforts, following customers on the Internet through IP addresses, and pixel tracking. In the context of consumer buying decisions, lifestyle refers to _____. A simple statement such as: "I know there is a great deal of talent in this room. Most of Warby Parker's eyeglass frames are priced at $95, including sunglasses frames, while wire-frame eyeglass frames are priced at $145. It is an activity and/or material intended to induce resellers or salespeople to sell a product or consumers to buy it. The program boasts more than 17 million loyal members, and members make up as much as 80% of Sephora’s annual sales. Reduction in ticket prices is an example of _____. CH3 Socially responsible companies are also most likely to: CH3 Which of the following is true with regard to the employees of a socially responsible company? Zappos uses social media as a communications tool in such a way that it is available to people wherever they are. A market dominated by 30- to 59-year-old females with an annual income of … CH5 Which of the following is fundamental to e-businesses like Hubway. By favorably emphasizing its benefits, GaGa positions SherBetter as a product that is in-between an ice cream and a sherbet, but better than a sherbet. This illustrates. In this way, the team creates an advertising platform for advertisers. Its sales increases astronomically on days it conducts these demos, and the company later witnesses residual sales when customers come back to buy its products again. What advantages does this provide Frank Pepe's? Audience Rewards is the Official Rewards Program of Broadway and provides benefits and rewards for fans of the performing arts. In addition, Audience Rewards may cancel Audience Rewards member's accumulated ShowPoints, suspend Audience Rewards program benefits, or cancel an Audience Rewards member's account at any time with immediate effect and without written notice, in Audience Rewards’ sole discretion, for any suspected transfer, sale or barter of a Rewarding Experience … Patents, which protect the first company to develop an innovation, best relate to which of the forces discussed in the text? CH5 There are no Hubway representatives to walk users through the process at the Hubway stations. CH1 Geoffrey B. 10 talking about this. A product line is defined as _____. Lawsuits represent what kind of approach to responding to environmental forces? The fans, businesses, and the show were all involved in generating buzz and the advertising campaign had a large reach. The company uses social media to create a real connection with customers and describes itself as a human company. In thinking about Mike Boyle Strength & Conditioning's target markets, which of the following segmentation variables is the company most likely using? Organizations use Facebook primarily to _____. Before introducing the Audience Rewards program, Nederlander was using traditional methods to incentivize customers to go to the theater more and encourage them to patronize its shows. 5. Audience Rewards - The Official Rewards Program of Broadway and the Arts. the part of a brand that can be spoken, including letters, words, and numbers. A product attribute that must be considered by Taza in choosing a marketing channel is: Taza appears to use which type of distribution? Hubway emphasizes a self-help mode of service. Small's company demonstrates form utility? This best relates to which of the following influences on consumer buying behavior? Alibaba had to overcome centuries of tradition of face-to-face transactions in order to get Chinese consumers to learn to trust the idea of buying online. Small's commitment to environmental activism attracts customers who share these priorities. Audience Rewards developed relationships with Nederlander Organization other theatre owners to create the loyalty program that spans most Broadway shows. What types of sales-promotion methods have you observed recently? Scripps Networks Interactive uses a number of means such as mobile marketing, social media, and websites to advertise its partners' products. Apple and Samsung both have engaged in lawsuits to resolve disputes regarding ownership of specific technological innovations. Which of the following statements best defines a sales promotion? Works Cited: [1] Jeffrey, S.A. (2009). an individual's pattern of living expressed through activities, interests, and opinions. The Audience Rewards program also depends on outside relationships with major companies who sponsor the rewards for the program. https://quizlet.com/404312536/mktg-video-quizzes-1-5-flash-cards Instead of creating policies, it relies on core values. The best and most cost-effective way to do this is to focus on your existing customer base with a solid customer rewards program. This marketing arrangement is an example of _____. Audience Rewards® is the Official Rewards Program of Broadway and the Arts. 1. Audience Rewards - The Official Rewards Program of Broadway and the Arts. These customers choose to buy Geoffrey B. The problem at Geoffrey B. This clip can then be streamed on the Internet packaged as a Lexus advertisement. Which of the following is used to evaluate advertising effectiveness before a campaign begins? Audience Rewards is a loyalty program that you may or may not have heard of before, their tagline is “The Official Rewards Program of Broadway & the Arts”. If you redeemed points to see a show through Audience Rewards, points and any payment will be refunded for anyone holding a ticket to a cancelled … Small's practices relationship marketing. Small talks about the importance of educating customers about the true price and value of the clothes they buy, in order to convince them to buy the company's higher-priced, but durable clothes. As a member, you can earn points for your eligible purchases and redeem them for tickets, merchandise, experiences, and other items listed in the online Audience Rewards Award Catalog. A brand name is defined as _____. Which market is Mike Boyle Strength & Conditioning operating in? Who among the following is likely to act in a similar manner? CH3 Which of the following statements best describes Zappos' genuine commitment to corporate social responsibility? Which of the following can be inferred based on this information about Hubway? This event was a great success and generated a lot of buzz. GaGa is a firm with limited product lines, so it is more likely to expand its product line aggressively. GaGa's SherBetter is an example of a(n) _____. His product can be classified as a(n) _____. Retailers that choose to adopt Apple Pay's digital payment service are likely to use which of the following methods of business buying? A rewards program tracks and rewards certain spending behavior by the customer, providing special benefits to loyal customers who continue to shop with a certain brand. exchange information and ideas through online communities. Kohl's sponsors the TV program, Worst Cooks in America, on the Food Network. The Nederlander Organization promotes a lot of concerts throughout the United States. If the lawsuit against Huy Fong were to result in the company changing the recipe for its Sriracha hot chili sauce in such a way that it smells less strongly, this would be an example of _____. The innovative part is that members can choose how to use their reward points. "Our involvement with social responsibility is not aimed at helping our business to grow.". Identifying the cause of a failing rewards program is essential in fixing it. The Sephora store manager says that Sephora strives to provide an environment that is fun, energetic, and exciting. Which of the following consumer sales promotion methods is the program based on? Based on the video, how should Sephora be classified? ... There’s no reason to ask a contractor if they would like to be in a loyalty or rewards program. The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period. a group of closely related product items viewed as a unit because of marketing, technical, or end-use considerations. Which of the following steps of the advertising campaign is Susie discussing? The Food Network ran a promotion for its show, The Great Food Truck Race, where viewers were asked to go to the Facebook page and nominate or vote for their favorite local food truck. The introduction of audience rewards program to incentivize viewership. Market Development c. Product Development d. Diversification ANS: A Audience rewards develops existing customers (people who buy theatre tickets) by offering them loyalty points when they … When Helena Fogarty is discussing the importance of creating a look book & the time frame in which that needs to be completed, which component of the marketing plan is she refereeing to? In a SWOT, this is A strength, because partnering with these theatre companies allows Audience Rewards to have a competitive advantage against other, smaller loyalty programs. Josh Lesnick describes Audience Rewards as being similar to a frequent-flyer program. Zappos has no rules for employees regarding tweeting. Which of the following is most likely Warby Parker's pricing objective? CH1 Which of the following most indicates that Geoffrey B. Social media is more consumer-driven than traditional media. By providing services and assisting customers in making product selections, retailers like Sephora add. Organizations involved in personal selling conduct these activities to develop a database of potential customers; therefore, they are indulging in _____. Managers should consider each of the top eight reasons why rewards programs fail and engage in reparative action or take proactive steps to increase the effectiveness of their program before it starts to fail. The company's customer loyalty team monitors the Facebook page for service as well as fun interactions. Small best reflects the beliefs of marketers during the Production Era? Enter your Audience Rewards account number on Telecharge.com during … They are _____. According to Sheryl Connelly, Ford's global consumer trends manager, millennial buyers are less interested in cars as a status symbol than previous generations. Best practice is go to them and say you are one of … The decisions and activities intended to create and maintain this concept of the firm's product, relative to competitive brands, in customers' minds is known as _____. Basic issues or selling points to be included in an advertising campaign. Conducting a SWOT analysis is helpful determining a companies capabilities and resource relative to the industry. describes Audience Rewards as being similar to a frequent-flyer program. Market Penetration b. When designing, evaluating or changing a loyalty program — the first step program managers need to take is to clarify the strategic objectives of the program.Loyalty programs can do many things, such as: 1. Program sponsorship is a _____. The ad sales marketing team at Scripps Networks Interactive develops ideas for sellers who in turn sell the ideas in the market to advertisers. The stage of evaluating advertising effectiveness. When Warby Parker began selling eyeglasses online, they were priced significantly lower than traditional "brick & mortar" eyeglass stores, and still are today. they collet points and arc able to redeem them for free or discounted tickets and other rewards. CH4 Zappos often uses Facebook and Twitter to communicate with customers. Whenever you open and use/interact with the Audience Rewards mobile website or app on your mobile device, Audience Rewards will use the location-based information generated from your mobile device or browser (e.g., latitude and longitude, operating system) to deliver the Audience Rewards mobile experience (i.e. Alibaba is based in China. According to Sheryl Connelly, Ford's global consumer trends manager, millennial buyers want lifestyle accessories on their vehicles. In addition, Audience Rewards may cancel Member's accumulated ShowPoints, suspend Audience Rewards Program benefits, suspend any membership status, or cancel an Audience Rewards Member's account at any time with immediate effect and without written notice, in Audience Rewards's sole discretion, for any suspected transfer, sale or barter of a Auction … This event was a great success and generated a lot of buzz. Apple Pay is marketed at both consumers and retailers who choose to accept it for payment. 4. Geoffrey B. The raspberry flavor of GaGa's SherBetter represents a _____. Social networking sites offer ways for marketers to promote their companies. The video says only a handful of companies make eyeglasses and they mark them up 10 or 20 or more times. Which of the following pricing bases does Warby Parker seem to be using? Google has wrapped up its Audience Measurement program, one that operated in a similar way to how a ratings company like Nielsen tracks media consumption. 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