Employees play a central role in maximizing customer satisfaction and help the company find faster growth. Puma has a long list of players from more than 30 countries endorsing the brand. The names and other brand information used in the Marketing Mix section are properties of their respective companies. Several of the shoes made by Puma have been highly popular. We don’t want to grab quick headlines with niche sustainability collections, although such collections can help to create consumer awareness. With the vision of Rudolf Drassler in its early days and competent management teams well-versed with the sports industry later, the company has earned annual revenue of over 4 … The latest example of this technology is Netfit, preceded by Bolt Collection, Arsenal, and Ignite etc. It is among the leading shoe brands in the global market and also one of the biggest competitors of Nike. Expand. Puma has signed its biggest football deal of all times in 2019 with the City Football Group, laying the foundation of a long term partnership. In North America, they have a concept of ‘Shop in Shops’, special wall units and also in-store communications at some main sports accounts. They manufacture around 80% of Puma products. It is a huge company with various types of customers who is either a sport and athletics fan or love the trends and fashion of Puma. These accessories include backpacks, bags, wallets, belts, caps, socks, bottles, wristbands etc. It has opened stores in exciting locations in various markets that attract the highest number of customers. The e-commerce sales of Puma have continued to strengthen every year. However, e-commerce websites like Amazon, eBay, Flipkart, and Alibaba also sell Puma products. Puma sells its products mainly through three channels including wholesale stores, Puma owned retail stores and e-commerce networks. The promotion strategy for Puma is almost same across different countries. Pratap, A. Expand. The leading market of Puma based on net sales is EMEA (accounting for 38.7% of Puma’s sales in 2018), followed by the Americas and Asia-Pacific. Marketing strategy helps companies achieve business goals & objectives, and marketing mix … 4. This pricing strategy helps Puma sustain demand and drive sales higher. Global Director Brand Marketing PUMA just celebrated its 70th anniversary. MBA Skool is a Knowledge Resource for Management Students & Professionals. It has brought products for men, women as well as kids. Abhijeet has been blogging on educational topics and business research since 2016. For kids, they have the categories based on age, infant, preschool and junior. Southeast Asia: Indonesia, Malaysia, Singapore; Seoul, South Korea. Puma has fought for and earned its reputation as a provider of quality athletic wear. Puma uses several digital channels like its own website, e-commerce websites, social media and paid online advertising to promote its products throughout the world. Generally international sports stars are appointed brand ambassadors. Puma Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. At the core of the Puma brand is fast sports. It stalks out as a general Germany multinational company with business covering up on 80 nations around the world. These stickers were offering 30% discount off the next Puma purchase. Pratap, Abhijeet. The brand has been identified as a premium brand. How would you ­describe PUMA’s evolution as a brand since 1948? However, overall the brand’s main focus is fast sports and to provide athletes the shoes and accessories they need for better performance. 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