Subscribe. Background Obesity campaign evaluations have used campaign awareness to assess impact, yet have not compared unprompted campaign recallers, with prompted recallers and those with no campaign recall. The process that we use to collaborate across organisations and sectors is just as important as the content. The research undertaken by TNS Australia, explored the particular attitudes and behaviours of the primary target audience to inform the strategy and development of the campaign. Obesity is also more common among disadvantaged Australians. Take action and join in the consultations on a national obesity strategy. Use a scalpel, syringe or tweezers to take body samples and see why this tobacco … The first phase, Measure Up (2008-09), promoted waist circumference as a new way to measure risk of obesity-related chronic diseases and broadly urged people to make healthy changes. O’Hara BJ, Grunseit A, et al. Tipping the scales: Australian Obesity Prevention Consensus. In Australia, 23 per cent of our kids aged up to four are overweight or obese. We own this together. In Australia, a mix of national and state campaigns to improve diets and address overweight and obesity have run since 2008. The campaign identifies eight clear, practical actions the Australian Federal Government must take to not only reduce disease and … In Australia, 23 per cent of our kids aged up to four are overweight or obese. The LiveLighter® campaign targeting sugary drinks, developed in WA and detailed above, ran in Victoria for six weeks in 2015. , 2017: Canberra. In Scollo, MM and Winstanley, MH [editors]. What we’re doing about obesity and overweight. Researchers said that while the campaign achieved its primary objective of raising awareness of the obesity and cancer link, respondents may have seen the message as more relevant to others, and that barrier was something future campaigns would need to address. It then showed the whole family devouring spoons of sugar including a girl with rotten teeth, before showing another version of the scene in which the family chose water as a healthy alternative. (2018). Obesity Policy Coalition Executive Manager, Jane Martin, was a driving force behind the action plan, which launched in late September. National Obesity Summit At the 12 October 2018 Council of Australian Governments (COAG) Health Council (CHC) meeting, Ministers agreed that a National Obesity Strategy would be developed and that the first phase of the development process would include a Commonwealth funded National Obesity Summit. This section details major campaigns targeting prevention of overweight and obesity in Australia for which published evaluations are available. (2016). 2019 Australian Election campaign: Future-proofing the healthcare system The RACP’s Pre-Budget Submission 2019-2020 (PDF) and Australian Government Election Statement 2019 (PDF) drew attention to the urgent need for climate action and highlighted the importance of measures to tackle climate change, obesity and chronic illness for building a sustainable healthcare system. Public Health Nutrition 11(3): 314-20. The best public health social media campaigns continually adapt to rolling, and unexpected, trends in social media usage. It cited evidence that being overweight increased your risk of some cancers and specified target waist measurements that men and women should not exceed.15. At the time of launch it was considered by many to be confronting rather than encouraging. Using data from an Australian mass-media obesity prevention campaign linking waist circumference and chronic disease we examined whether those with different degrees of campaign … The campaign significantly increased correct knowledge of the recommended number of serves of fruit and vegetables and resulted in daily fruit and vegetable intake increasing by 0.8 serves across the WA adult population.14 The campaign had the greatest impact on men who were low consumers of fruit and vegetables, and later ran nationally. Similarly high rates are found throughout the developed world [ 3 , 4 ] increasing people’s risk of type 2 diabetes, cardiovascular disease and some cancers [ 5 ]. Across the population, there was moderate awareness of the Swap It, Don’t Stop It campaign but only 16% of Australians surveyed had made at least one swap in the previous six months.12 Researchers said it was likely that environmental changes were needed to supplement such a mass media campaign, in order to make small behaviour changes easier to implement and sustain. Experts predict that by 2025, more than three-quarters of Australian adults will be either obese or overweight. Mass media campaigns, like the iconic campaigns we grew up with around smoking and sun exposure, can be just as powerful in tackling obesity. We need to step up. Previous Programs Health promotion 16 Jul 2020 Life and Health Re-imagined Read More. While Measure Up encouraged general behaviour change such as eating more fruit and vegetables and exercising more, the second phase of the national campaign, Swap It, Don’t Stop It, encouraged specific behaviours such as swapping large portions for smaller portions and swapping watching television for going for a walk. An evaluation of the campaign found that 52% of Aboriginal and Torres Strait Islander people surveyed had seen the advertisement and of this group, 60% reported cutting down on sugary drinks.16. Overweight and obesity is an issue affecting our whole community. Mass media campaigns can be effective at changing population health behaviours. This is accompanied by a Summary Consultation Paper. At the other end of the malnutrition scale, obesity is one of today’s most blatantly visible – yet most neglected – public health problems. Available from: Kite J, Grunseit A, Bohn-Goldbaum E, Bellew B, Carroll T & Bauman A. The Ministers agreed to establish a National Obesity Taskforce which would be charged with developing a national obesity action plan. Excess body weight occurs due to an energy imbalance influenced by modifiable lifestyle factors of increased activity and reduced dietary intake [ 6 ]. Opt out anytime. A second phase of the LiveLighter® campaign targeting sugary drinks ran first in WA in 2013, with campaign advertising illustrating the contribution of sugary drinks to the development of visceral ‘toxic fat’ around vital organs. World Health Organization (2004). “Obesity is on its way to overtaking tobacco as Australia’s number one health concern, and childhood obesity is a serious concern for the AMA,” Dr Gannon said. The Howard Government reacted to this and other reports on obesity, by introducing a $116 million campaign in June 2004 ‘to tackle the growing problem of declining physical activity and poor eating habits of Australian children’. billboards) to deliver an organised set of communications activities. social marketing campaign in raising awareness of the health risks of overweight and obesity, the Australian Government has funded a new phase of the campaign focusing on how people can make lifestyle changes to improve their health. The sugary drinks campaign achieved a high level of awareness with about two-thirds of WA adults recalling or recognising it. LiveLighter wants Australian's to think about their health. Wakefield MA, Loken B, et al. Global Obesity Centre (GLOBE) and Obesity Policy Coalition. We will continue to grow and iterate the Collective Plan. The Australian Government’s target is to reduce inactivity by 15% by 2030, as outlined in Sport 2030, launched by Federal Minister for Sport Bridget McKenzie this week. (The toxic fat campaign ran in Victoria in 2014). The campaign featured colourful animated characters made from fruit and vegetables and ran on media channels including television, radio, print and at point-of-sale. There was no significant increase in intentions to change dietary behaviour, however researchers said the overall findings showed mass media campaigns could lead to a shift in attitudes needed to underpin longer-term behavioural change. Childhood obesity is becoming an increasing concern worldwide, and Australia alone recognizes that 1 in 4 children are either overweight or obese.. For Australians aged between 4 and 17 years, obesity … A range of ideas and options have been developed and are in the Consultation Paper. A range of social, environmental and economic factors contribute to obesity and impact a person’s ability to maintain a healthy weight. The campaign forms part of Sport Australia’s new vision, for Australia to become the world’s most active sporting nation. Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study. (2013). Graphic sugary drinks ad hits home health messages to Aboriginal and Torres Strait Islander people: new research. There is evidence that overweight status, unhealthy diet and low physical activity levels contribute to population risk for non-communicable disease [1]. drugs and surgery) attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. The Federal Government has a number of current campaigns aimed at the prevention and/or reduction of obesity, including Measure Up, www.measureup.gov.au and Go for 2 [serves of fruit] and 5 [serves of … Obesity can be a sensitive topic. AMA President, Dr Michael Gannon, today announced NSW Health as the winner of the inaugural Best Public Health Initiative from a … A health expert has denied claims that a series of advertisements which aim to tackle obesity in Western Australia encourage eating disorders. ... Another great interactive feature, this from OxyGen in Australia, that lets you play doctor with a tobacco victim. It did not lead to any notable changes in self-reported physical activity or healthy eating behaviours.13. Following exposure to the advertisement, however, respondents were no less likely to classify their weight status as healthy and therefore their perceived risk of cancer did not increase. We are modelling a new way of working. It is something health advocates like Mr Slevin have been consistently campaigning to change. The LiveLighter campaign shows images of fat inside the body. To address this significant public health challenge, the Australian and state and territory governments through the COAG Health Council have agreed to develop a national obesity strategy. Melbourne: Cancer Council Victoria. (2018). This helps us collaborate more effectively to have greater impact as a whole. We focus on the whole picture: We will not get stuck on advocating for specific interventions or external projects. Controlled cohort evaluation of the LiveLighter mass media campaign’s impact on adults’ reported consumption of sugar-sweetened beverages. Health promotion international 2012. Journal of Health Communication 21(12): 1276-85. ... LiveLighter is a campaign designed and funded for adults. To reduce and prevent obesity in Australia, we: held a National Obesity Summit in Canberra in 2019 — this brought together experts to explore the causes of obesity … The first phase of the Make Healthy Normal campaign targeted adults who were overweight or obese or at risk of developing chronic disease because they did not meet healthy eating or physical activity guidelines. (2018). Australia’s national obesity campaign Measure Up was launched in 2008, eight years after obesity was acknowledged as a public health crisis with the publication of a major World Health Organization report. And … The NSW Government’s campaign to combat childhood obesity has been honoured at the AMA National Conference 2017 in Melbourne. The Collective is a platform for committed individuals and organisations from across the community to take on the obesity challenge together, with empathy and a whole of society perspective through prevention and treatment. 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